The Better Brisbane Alliance was recently launched to help fast-track the city’s pursuit of investment, business growth, tourism and events opportunities over the coming decade. Photo Credit: Adobe Stock/Richard Brew
A Nu Skin China incentive hosting 1,000 delegates is just one of many
events that will take place in Brisbane, Australia over the course of
this year and 2024.
The city’s convention bureau, Brisbane Economic Development Agency,
says business events are booming, with "with hundreds of conferences
confirmed for the city in 2023", including the world’s largest HIV
science conference, the International AIDS Society Conference on HIV
Science.
Anthony Ryan, CEO of Brisbane Economic Development Agency (BEDA),
said the return of international travel was helping the sector to
rebound.
“We are excited to welcome more international visitors back to
Brisbane this year with a high portion of conferences attracting
delegates from overseas,” he said. “Brisbane is a world leader in
science, health, technology, agriculture and sustainability which makes
our city an attractive destination for the brightest minds in the world
to come together.”
Lawrence Zeng, Nu Skin China’s event director, said Brisbane’s
diverse MICE offering combined with its outdoor lifestyle made it the
obvious choice as a delegate destination. Nu Skin previously held its
annual incentive trip for top sales performers in Australia in 2016.
Other events taking place in the city include the Annual Scientific
Meeting for the Society of Reproductive Investigation in March , the
World Mining Congress in June and the FIP World Congress of Pharmacy
& Pharmaceutical Services in September.
BEDA also recently launched a new initiative, the Better Brisbane
Alliance, a forum to help fast-track the city’s pursuit of investment,
business growth, tourism and events opportunities over the coming
decade.
The alliance features 23 members from bodies including the Queensland
Tourism Industry Council and Brisbane Airport Corporation and venues
such as Brisbane Powerhouse and Queensland Art Gallery/Gallery of Modern
Art.