There is a growing wave of sustainability in Indonesia’s travel and
MICE industry, driven by the government’s greater support and businesses
adapting to sustainability demand in the post-pandemic era, observes
Budi Tirtawisata, CEO of Jakarta-based Panorama Group.
The chief executive is relieved to see more unity within the industry
on this front. "As we all navigate the post-pandemic landscape, there
is a growing emphasis on sustainability at the global, regional, and
national levels. We are pleased that sustainability is now regarded as a
national priority, making it easier for all stakeholders," he noted.
The Indonesian government has ramped up its support for sustainable
tourism. The Ministry of Tourism and Creative Economy has launched a
green campaign on called “Every Steps Matters” for foreign tourists and
“Kita Mulai Sekarang” (We Start Now) for domestic travellers. It aims to
build awareness among travellers on the issue of climate change and its
impact to tourism sector.
As a prominent DMC based Indonesia, Panorama has long been committed
to environment-friendly tourism practices even before pandemic. It has
complied with the sustainable tourism standards acknowledged by the
UNWTO (United Nations World Tourism Organization), which have not only
contributed to its positive impact on the environment but have also
strengthened its business position.
Greening the supply chain
Addressing the sustainability concerns of overseas partners handling
incentive and meeting groups is a priority for Panorama. "Our
international counterparts increasingly seek Indonesian partners who
have already implemented SDGs (Sustainable Development Goals). Complying
with sustainability practices has become a significant value
proposition that we can offer them," Budi emphasised.
Our international counterparts increasingly seek Indonesian partners who have already implemented SDGs. Complying with sustainability practices has become a significant value proposition that we can offer them.
Budi Tirtawisata, CEO of Panorama Group
Panorama has also been actively involved in advocating for supply
chain emission reduction. “That's already part of our planning for the
next two years,” adds Budi.
Panorama Hotel Management manages 101 hotels, the majority of which
have adopted energy-efficient LED lighting and heat pump water heaters
instead of standard electric ones, resulting in reduced energy
consumption. Furthermore, Panorama has implemented comprehensive waste
management practices in all its hotels, covering everything from waste
collection and transport to treatment and disposal.
"We are dedicated to water recycling and efficient waste disposal,
and we have implemented numerous green initiatives," Budi added. Several
properties under Panorama's mid-scale premium 101 Hotel & Resort
brand, including those in Yogyakarta and Bogor, have earned green hotel
certification from the World Bank.
Demand for MICE picks up
MICE business has started to pick up since the start of 2023, and the
DMC has been actively secured forward bookings for Q4 2023 and 2024.
Notable international events in Indonesia include the G20 Bali Summit
in 2022, the 18th Asia Media Summit (23-24 May) in Bali, and most
recently, the 43rd ASEAN Summit (2-7 September) in Jakarta.
Panorama’s partnership with Japan Travel Bureau has elevated its
opportunities as Japanese corporations with investments in Indonesia are
also eyeing incentive travel within the country. "Bali is a magnet for
Japanese people,” says Budi.
Bali and Jakarta remain the most popular MICE destinations in
Indonesia, owing to their well-developed facilities for conventions,
accommodation, accessibility, affordable airfare, and an array of