DMCs confirm they have a pulse

Sustainability is a higher focus for organisations outside of the US, according to a newly released meetings survey.

According to Global DMC Partners' Q2 Meetings & Events Pulse Survey, 60% of international respondents reported that sustainability goals are a driving factor in choosing a destination for programmes versus 25% of US/Canadian respondents.
According to Global DMC Partners' Q2 Meetings & Events Pulse Survey, 60% of international respondents reported that sustainability goals are a driving factor in choosing a destination for programmes versus 25% of US/Canadian respondents.

Global DMC Partners (GDP), a network of independently owned destination management companies and creative event experts, recently shared the results of its Q2 Meetings & Events Pulse Survey, with more work in sustainability now a strong focus.

The survey polled 237 meeting and event professionals, the majority of which were US based, with results collected between 31 May and 30 June 2022.

Participants were primarily full-time employees (85%), with 97% holding a mid-level role or higher working as either third-party independent planners, corporate event planners, or association executives.

A key insight was on sustainability, with the international response to incorporating sustainability into events higher than that in the US.

Some 45% of international respondents reported that their clients or companies have sustainability goals in place for travel, meetings, events or incentives as compared to only 31% of US/Canadian respondents.

Some 60% of international respondents reported that sustainability goals are a driving factor in choosing a destination for programmes versus 25% of US/Canadian respondents.

The study also found that meeting and incentive budgets are not likely to decrease for the vast majority of organisations and their clients, with most respondents saying that meeting budgets had risen in 2022 in comparison to 2021 (52%) and will be increasing in 2023 (41%).

Incentive budgets were also anticipated to increase but less so than for meetings. Some 86% of survey respondents said incentive budgets would either stay the same or increase from 2021 to 2022 and 59% reported it would be the same from 2022 to 2023. Almost 70% of survey respondents said inflation was the main cause of budget increases.

The study also found that rising airfare costs are affecting destination choice for the majority of planners (60%), with some noting that their organisations or clients were choosing locations based on where the majority of their attendees were located or within a short proximity of the host destination.

To offset rising costs 47% of survey respondents said that their organisations are increasing their pricing for services and or events, particularly those based in North America.



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