Singapore Tourism Board calls for MICE partners to stay resilient and to seize new opportunities

The board urges members to reach out to it for support

Singapore's MICE industry can seek funding support through Kickstart Fund, Business Events in Singapore (BEiS) scheme and [email protected] SG. Credit: Getty images

SINGAPORE - The Singapore Tourism Board (STB) is urging industry players to reach out to it for support. 

Dr Edward Koh, executive director, Conventions, Meetings and Incentive Travel, Singapore Tourism Board, said: "Travel has come to a halt around the world and events have had to be postponed in the interests of public health. We know that the impact is severe, but we urge our MICE partners to stay resilient, seize the opportunity to rethink their strategies and reach out to STB for support.

"We must remember that the fundamentals that make Singapore such an attractive MICE destination remain strong and will serve us well when the situation improves. In the meantime, we will continue to work hard to support our partners."

Since the start of COVID-19, STB has been in close touch with stakeholders, including event organisers, venue and industry associations to facilitate the postponement of their events by securing new dates with venues, as well as marketing and publicity support.

Dr Koh believes that with the recent announcement of the $48 billion (US$33.7 billion) Resilience Budget to help individuals and organisations in Singapore in addition to the S$4.0 billion Stabilisation and Support Package announced last month, the MICE industry will benefit from these measures. Other support will come in the form of the enhanced Jobs Support Scheme (JSS) and wage credit scheme for Singaporeans.

Dr Koh added: "During this period, event organisers that have strong concepts with good tourism potential can still seek funding support through our various schemes, including our Kickstart Fund, Business Events in Singapore (BEiS) scheme and the recently launched [email protected] SG initiative aimed at getting local and international talent to come up with innovative proposals for new business events."

He said that as part of the Resilience Budget, tourism grants such as the BEiS, have also been enhanced to help the tourism sector in building their capabilities and ensuring a healthy pipeline of events, products and experiences.

Other support will continue through existing schemes such as INSPIRE, a rewards programme consisting of curated itineraries, as well as the Singapore MICE Advantage Programme, to offer enhanced experiences and value-adds to delegates.


Latest News