. Melbourne injects A$500 million in business events portfolio | Meetings & Conventions Asia

Melbourne injects A$500 million in business events portfolio

Melbourne has secured a pipeline of A$500 million in business events that is expected to generate 6,000 new jobs. (robynmac/Getty Images)
Melbourne has secured a pipeline of A$500 million in business events that is expected to generate 6,000 new jobs. (robynmac/Getty Images)

Melbourne Convention Bureau has secured a pipeline of A$500 million in business events for Victoria over the past financial year ending May.

One of the biggest grossing events is the 2023 Rotary International Conference, which is expected to generate over A$110 million. The event is tipped to attract 20,000 Rotary members from over 200 countries and regions worldwide.

In November, the region is expected to receive The International Convention of Jehovah's Witnesses.

Other events lined up further ahead include the International Congress of Genetics in July 2023; the World Congress of Philosophy in July 2023; and 20th International Union of Basic and Clinical Pharmacology (IUPHAR) World Congress of Basic and Clinical Pharmacology in 2026.

"Business events are the cornerstone of our visitor economy, and the highest yielding sector of our tourism industry," said Minister for Tourism, Sport and Major Events Martin Pakula.

The new event wins are expected to benefit local businesses in Victoria, with 6,000 jobs expected to be created from the events secured.

"The economic opportunity in the international business events market is significant - and Victoria is well placed to capitalise on given its facilities and expertise; knowledge creation and exchange, innovation and investment, among others positive impacts 'beyond tourism' benefits," commented Melbourne Convention Bureau acting CEO Julia Swanson.

"This is an enviable events calendar that will be anchored in the state long term and provides certainty for Victoria's visitor economy for years to come," added Swanson.

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