The Hong Kong-Zhuhai-Macao Bridge connects Hong Kong with Zhuhai and Macao in just 40 minutes, placing key Pearl River Delta cities within easy reach. Photo Credit: HZMB
The Hong Kong Exhibition & Convention Industry Association (HKECIA) says the soon-to-be implemented Southbound for Guangdong Vehicles travel scheme will facilitate the ease of travel of Mainland visitors and bring even more overnight visitors to events staged by its members.
The Transport and Logistics Bureau of the HKSAR Government recently announced that the Southbound Travel for Guangdong Vehicles (the Southbound Travel Scheme) will launch later this year, with a target date of November. The HKECIA, which represents over 100 company members, said it was delighted to learn that the scheme will soon be rolled out.
The scheme will allow up to 100 private cars a day from Guangdong to enter Hong Kong via the Hong Kong-Zhuhai-Macao Bridge (HZMB), thereby enhancing the flow of community and trade visitors among the cities within the Greater Bay Area. The initiative is modeled after the Northbound Travel for Hong Kong Vehicles scheme, which launched in 2023, and which allows Hong Kong residents to drive their vehicles into the mainland.
Stuart Bailey, chairman of the HKECIA said, “As the HKECIA’s latest annual survey shows, the number of visitors from the Mainland to “Trade” and “Trade and Consumer” exhibitions in 2024 showed the best recovery pace among all categories, growing by 21% from 2023. We are confident that our industry and Hong Kong economy as a whole will benefit from this new option for Guangdong travelers to visit Hong Kong.”