BESydney said the Global Ambassador programme is critical to helping Australia win events that drive innovation, industry development, international partnerships and prosperity.
Business Events Sydney (BESydney) is tapping on some famous faces in its new global ambassador lineup – including a former South Australian premier – to sharpen Sydney’s business events proposition.
These include:
The Hon. Steven Marshall AO, the 46th premier of South Australia
Kate Pounder, former CEO of the Tech Council of Australia
Professor Longbing Cao, Distinguished Chair in AI and Director of the Frontier AI Research Centre, Macquarie University
Kim McKay AO, director and CEO, Australian Museum
Professor Aaron Quigley, dean of the College of Systems and Society, Australian National University
Distinguished professor George Williams AO, vice-chancellor and president, Western Sydney University
Over the last 12 months, BESydney had secured 102 events worth an estimated AUD$340 million in direct expenditure into the local economy, representing a 45% increase on the previous year.
Amanda Lampe, CEO of BESydney, said the Global Ambassador programme is critical to helping Australia win events that drive innovation, industry development, international partnerships and prosperity.
NSW premier the Hon. Chris Minns MP, also a patron of BESydney’s new programme, emphasised that “Sydney is Australia’s global city and NSW is positioned to dominate Australia’s business events sector”.
He added that “the calibre and global standing of our ambassadors will help BESydney and the NSW economy unlock the benefits of attracting even more major business events to our great city”.
Related: Business events now surpass aerospace and air transport in economic impact