Virtual congress centre, a first in Israel

ICC Jerusalem, a convention centre that has been around for some 60 years with 27 halls for up to 10,000 pax, launches its virtual congress centre

JERUSALEM - The International Convention Center - Jerusalem (ICC Jerusalem) has launched a virtual congress centre in response to conferencing needs during the COVID-19 pandemic.

The virtual congress centre consists of a digital platform optimised for the management and marketing of congresses, trade shows, and other business functions.

Producers and organisers using the platform will be able to quickly set up an event in any of the halls, spaces, and auditoriums of ICC, transforming the space into a live virtual experience for panel discussions, interviews, concerts, and congresses.

The event's participants will log in virtually from their devices to follow the virtual content, and to communicate directly with other participants.

ICC Jerusalem CEO, Ms Mira Altman, said that many clients such as scientific and medical associations that organise annual conferences, high-tech companies, venture capitalists, among others, have expressed interest in the virtual congress centre. She said: "Customers understand that a virtual congress centre will provide them the perfect product to hold a conference that is either virtual or (to hold) integrated conferences with virtual solutions.

"Due to the difficult situation of COVID-19, we have developed this platform and we are sure it will really provide the ability to continue to hold conferences.

"We operate and manage a targeted and direct marketing approach and provide all the most advanced technological services to host those conferences here. We are prepared to hold conferences according to the Health Ministry's restrictions. We have introduced state-of-the-art equipment to maintain hygiene."

In mid-June, the conference and event halls will re-open under special rules and restrictions. Hollywood stars, Michael Douglas and his wife Catherine Zeta Jones, will co-host the Genesis Prize 2020 Ceremony on June 18 at the venue.

As the largest congress centre in Israel with 27 halls that can accommodate up to 10,000 people at the same time, Ms Altman said the centre can host conferences and exhibitions under existing restrictions.