Vinexpo Asia toasts to new home in Singapore

Vinexpo Asia shifts to the Lion City in 2023, but organisers are mulling rotating the show between Hong Kong and Singapore.

The event will be held for the first time in Singapore at the Sands Expo and Convention Centre from 23 to 25 May 2023.
The event will be held for the first time in Singapore at the Sands Expo and Convention Centre from 23 to 25 May 2023. Photo Credit: Facebook/Vinexposium

Vinexpo Asia, one of the most highly anticipated wine events of the year, is returning to Asia after a four-year shutdown due to the pandemic. But for the first time, this year's show will be held in Singapore at the Sands Expo and Convention Centre from 23 May to 25 May.

The timing of Vinexpo Asia to be held in May, meanwhile, has stayed the same as 25 years ago when the show was launched in Hong Kong in 1998. The first Vinexpo was created in Bordeaux in 1981.

The announcement to move Vinexpo 2023 to Singapore was initially met with skepticism, said Rodolphe Lameyse, CEO of Vinexposium, but the response soon turned positive. With demand exceeding targets, the organisers now have to relocate the master classes and presentations out of the show floor.

"Organising an event in Singapore is easy," added Lameyse. "We have a strong team and the right partners here. There are enough hotel rooms, restaurants, and easy means of transportation."

Leveraging Singapore's business hub location and renown as Asia's leading gastronomic city, Lameyse and his team aim to make Vinexpo Asia in Singapore one of the top events in Vinexposium's portfolio, providing delegates with a unique and unforgettable experiences.

For Vinexpo Asia 2023, 90% of the audience are expected to be from Southeast Asia and 10% from China.

However, Hong Kong is not out of the equation just yet for Vinexpo Asia, said Lameyse. As Hong Kong remains a strategic destination due to its proximity to Greater China and the show's 25-year legacy, the organisers are considering whether to locate the show in Singapore every year or rotate between Singapore and Hong Kong every other year.

Meanwhile, host venue Marina Bay Sands is leaving no stone unturned to welcome Vinexpo Asia's debut in Singapore, said Ong Wee Min, vice president of convention & exhibitions at Marina Bay Sands.

Since the beginning of the year, Ong and his team have been strategising to "festivalise" events and energy around key exhibitions at Sands Expo and Convention Centre, which is no stranger to hosting iconic events in their respective industry verticals.

Taking a leaf from the the centre's collaboration with organisers and planners to form a whole series of experiences around ART SG in January this year, the MBS team is currently working closely with the Vinexpo Asia organisers to curate relevant pre- and post- experiences for delegates and the community to participate in.

Will Singapore come of age as host city for future Vinexpo Asia shows? Stay tuned.