Over 300 leading brands and 20,000 trade visitors from Southeast Asia and key cities across the Asia Pacific are expected to attend THAIFEX - HOREC Asia. Photo Credit: Adobe Stock/pixs4u
THAIFEX - HOREC Asia, a trade show catering to the HoReCa (Hotel,
Restaurant and Café) industry, is set to launch in Bangkok come 2024.
Taking place from 6-8 March 2024 at IMPACT, Muang Thong Thani, the
all-new tradeshow is the collaboration of Thailand's Department of
International Trade Promotion (DITP), the Thai Chamber of Commerce
(TCC), and Koelnmesse.
Phusit Ratanakul Sereroengrit, director-general, Department of
International
Trade Promotion (DITP), noted that after three challenging years of
Covid 19 restrictions, the HoReCa industry is now seeing a surge in
consumer demand as people are eager to return to travelling, dining out,
and other forms of entertainment. In 2023, Thailand is expected to
receive more than 20 million foreign visitors.
Mathias Kuepper, managing director and VP Asia-Pacific of Koelnmesse,
which also organises THAIFEX - Anuga in Bangkok, said that expanding
the portfolio and launching an extension specially tailored to the
hotel, restaurant, and catering sectors is a strategic move.
Highlighting
the significance of Thailand's position as a major gateway to the
growing Southeast Asian market, Sanan Angubolkul, chairman of the Thai
Chamber of Commerce (TCC), said the new trade show is an opportunity for
sector players to diversify, explore new growth prospects, witness
innovations, optimise operations, and benefit stakeholders.
THAIFEX - HOREC Asia will bring together a large gathering of HoReCa
industry professionals from Thailand and Southeast Asia, showcasing a
comprehensive range of innovative solutions in nine major segments,
including bakery & ice-cream, café and bar, cleaning and laundry,
dining, furnishing, kitchen, services, tech, and wellness.
Additionally, THAIFEX – HOREC Asia will feature several supporting
programmes, including a hosted buyer programme, which is expected to
host more than 500 top buyers from Asia.
The event will also offer industry players an opportunity to witness
the future of HoReCa at the THAIFEX – HOREC Xperiential Zone, attend
forums, live workshops, and culinary demonstrations to gain valuable
industry insights, novel perspectives, and best industry practices.
Over 300 leading brands and 20,000 trade visitors from Southeast Asia
and key cities across the Asia Pacific are expected to attend the
event.