Seoul Tourism Organization takes part in IMEX Frankfurt 2022 with strong marketing plans to attract international MICE delegates. Photo Credit: Seoul Tourism Organization
In line with the full-scale resumption of international tourism and
MICE, Seoul Tourism Organization (STO) is ramping up preemptive
marketing activities to attract international MICE delegates attending
IMEX Frankfurt 2022.
The Seoul Tourism Organization (STO) has lined up joint marketing
activities with participating Seoul MICE Alliance members, including
group presentation sessions to introduce the destination to MICE
planners. Buyers may reserve a PSA meeting with eight SMA members –
Channel K, Euras Tech, People & Value, Grand Hyatt Seoul, Lotte
Hotels Seoul, Sofitel Ambassador Seoul, VIAGEM and Communistar.
Park Jin Hyeok, director of the Seoul Convention Bureau says: “We
expect our participation in this year’s IMEX exhibition to be a
meaningful rebooting of Seoul’s standing as a complete MICE venue. With
experienced and knowledgeable Seoul MICE Alliance members, we will
continue our overseas marketing to enhance its position as the best MICE
city in the world.”
STO
will be showcasing engaging events created from globally popular
K-content such as the Squid Game drama series to attract the attention
of MICE organisers. Other activities include Dalgona carving time,
chimaek (chicken + beer) networking time, writing Korean names on
traditional Korean fans, and taking photos with K-pop stars who lead
Hallyu culture worldwide.
IMEX celebrates its 20th anniversary this year, and is expected to
attract 14,000 visitors from 170 countries and more than 70,000 business
meetings.