American technology giant Oracle will be bringing its annual Oracle OpenWorld convention to Asia for the first time from 26-27 March.
The flagship convention has historically gathered technology and business professionals in San Francisco since its inception in 2006. This year, it will be held in Singapore and is expecting 3,000 attendees onsite.
We speak to Sotis Dramalis, vice president of marketing, Japan & Asia-Pacific, to find out more about the tech convention.
Why is Oracle bringing OpenWorld to Asia, and why Singapore in particular?
For the first time, OpenWorld will be expanding from our historical venue of San Francisco, and making its way to the APAC region. We're proud and excited at the same time to host this conference in Singapore, a major business destination where our regional customers and partners converge. Ranked second globally in the 'The Global Competitiveness Report 2018' by the World Economic Forum, Singapore is a real leader and example in innovation, championing the SmartNation movement in Asia.
As we hold our very first edition of OpenWorld Asia, Singapore's progressive outlook made it a natural choice. Since Oracle's first foray into the Singapore market 30 years ago, we have seen tremendous growth opportunities in the market, and see it as the hub for business in the region.
How will Oracle tailor the event for the Asian audience?
Oracle OpenWorld Asia will be 'glo-cal' - pertinent global issues and trends will be discussed and spotlighted in light of local and regional contexts. By bringing together an eclectic mix of local, regional, and international speakers, partners as well as customers through engaging programmes, including keynotes and breakout sessions, OpenWorld Asia will be designed to be relevant to our community of stakeholders, sharpening their focus on navigating the challenges ahead, and improving work and life for everyone.
What has changed over the years for Oracle conferences? How do you continually create an engaging attendee experience for delegates?
We have seen that real-time interactivity is a big factor for participant engagement. This has included polls in real-time during some of the speaking sessions, as well as demos and showcases that kept participants actively involved in the entire event.
We have seen that attendees want be involved and have a say in the experience. This includes providing customers a platform to give feedback on the work we do at Oracle, and how they are leveraging our technologies and solutions.
What makes Oracle OpenWorld stand out from other technology-focused conferences is that we are able to plan our event, speakers, and discussion topics in a way that are tailored-made to audiences within our Oracle ecosystem. OpenWorld allows participants to build their own experience. We let participants take charge of personalising their time at OpenWorld with no linear format of tracks, rooms, or schedules.
There has also been success in our special programmes such as panels organised by the Oracle Women's Leadership (OWL) team; Oracle Leaders Circle, an invite-only event for executives; and Oracle Code, focused content for developers to learn from their peers and get direct experience with new technologies.
What are some highlights that delegates can expect from Oracle OpenWorld Asia?
Oracle OpenWorld Asia will provide attendees with a world-class conference experience where they will be immersed in the future of cloud and emerging technologies. Everything about the event will be tailored to the Asian audience and will be designed to promote new ideas and collaborations across the entire technology ecosystem.
Participants can look forward to learning from Oracle customers as they share best-in-class cases of how they are leveraging the latest cloud technology offerings for improved workflow, increased productivity and enhanced business processes for maximised performance. Additionally, they will be able to hear from industry leaders as they engage in dialogue on pertinent issues and their vision for the digital future.
For more details on the conference, visit https://www.oracle.com/sg/openworld/.