In the face of a rapidly-aging population and workforce, Thailand has observed a growing dependence on automation. Photo Credit: Adobe Stock/panuwat
Messe Frankfurt will be joining Yorkers Trade & Marketing Service
Co Ltd and GMTX Co Ltd to co-organise three events in the field of
electronics and automation technologies targeting the ASEAN region.
Taking place from 6-8 March 2025 at the Bangkok International Trade & Exhibition Centre (BITEC), Intelligent Asia Thailand and Automation Thailand will present end-to-end solutions for electronics manufacturing and automation.
Accompanying the shows, SPS Stage Bangkok will be a
new dual-focus showcase and seminar area that marks the SPS brand’s
first appearance in the region’s promising manufacturing sector.
“Nowadays, industrial automation is crucial for any manufacturing
firm seeking to stay ahead of the competition,” said Wolfgang Marzin,
president and CEO of Messe Frankfurt. “Currently, we are seeing strong
demand throughout Southeast Asia for digital transformation and
automation solutions.”
Thailand has observed a sharp increase of 83% in submitted FDI
applications, totalling 325.7 billion baht (US$9.2 billion). Targeting
the nation’s “S-curve” industries – which include automation and
robotics – these shows also take aim at the electronics and automotive
sectors.
As Thailand’s population and workforce ages, automation has grown to
become an increasingly decisive factor in the country’s continued
industrial growth and shaping how international and domestic
manufacturers respond to global market pressures and labour constraints.
Digitising industrial ecosystems for local manufacturers
This is where Intelligent Asia Thailand and Automation Thailand will
come into play, hosting approximately 300 exhibitors and bringing the
world’s latest advancements in automation and electronics manufacturing
to the region.
Alongside the two exhibitions, the internationally recognised SPS
brand will make its regional debut in Southeast Asia as SPS Stage
Bangkok, a new dual-format showcase and seminar area.
This expansion will bring Thailand under the international SPS
network, joining events in China, Italy, and the United States, as well
as the brand’s flagship exhibition, SPS – Smart Production Solutions in
Nuremberg, Germany.