. Malaysian food galore | Meetings & Conventions Asia

Malaysian food galore

WACS chefs gathered for a photo with CEO of MyCEB, Datuk Zulkefli Hj. Sharif, at the centre.
WACS chefs gathered for a photo with CEO of MyCEB, Datuk Zulkefli Hj. Sharif, at the centre.

It was an important milestone when Malaysia Convention & Exhibition Bureau (MyCEB) won the bid to organise the Worldchefs Congress & Expo (WACS) 2018 four years ago. Within that time, MyCEB had been hard at work to serve up the best Malaysian food to delegates attending the event. And based on feedback from global chefs, food suppliers and educators that attended the event last month, MyCEB has truly knocked it out of the park. 

Held from July 11 to 14, WACS 2018 was attended by around 1,000 delegates, with 70% of them representing arrivals from 105 countries. What makes the Congress special is how it gives delegates invaluable insights to industry solutions, as well as opportunities in developing connections with leading suppliers and elite professionals. 

Beyond WACS 2018, CEO of MyCEB Datuk Zulkefli Hj. Sharif has even bigger fish to fry, "We are looking beyond the benefits of having just this one business event for Malaysia. I am confident that after WACS 2018, Malaysia will not only be a destination that is known for our own culinary experience, but will also be catapulted as a hub. The country has what it takes to be the centre of culinary excellence as it is an ideal platform to network with like-minded industry players, gain insights and ideas on the latest food technology and trends, as well as share best practices with their counterparts from all over the world." Sharif then added that, as an affordable destination, culinary apprentices can be assured a good stay together with exposure of the industry from Malaysia and the greater Asian region.  

Chef Kamaruddin Adnin, president of Professional Culinaire Association of Malaysia, agreed with the sentiments, "As the local organiser of the WACS 2018, Professional Culinaire Association of Malaysia hopes that this event will be a platform to showcase the diversity of cultures and cuisines of what Malaysia has to offer to the world. Apart from that, we hope to create a legacy impact - a continuous impact in our four core areas of education, networking, competition and humanitarian and sustainability."