In an effort to promote Taipei's MICE environment and learn from other Asia Pacific countries, Taiwan's Department of Information and Tourism (DOIT), along with the Taipei City Government and the Taiwan External Trade Development Council (TAITRA), organised the Meet Taiwan Networking Events in three South East Asian cities: Singapore, Manila and Kuala Lumpur.
The three cities were chosen for very specific reasons. Singapore is ranked first in Asia when it comes to hosting MICE events; Manila is an up-and-coming MICE city, banking on its unique historical and cultural offerings; Kuala Lumpur has its own uniquely attractive MICE environment with a religious underpinning. The idea was to learn the development and marketing strategies from some of South East Asia's success stories.
More than just a showcase of Taipei's MICE environment and world-class conference and exhibition facilities, however, the meetings were also great opportunities for Taipei to showcase what it has to offer for visitors. Delegates introduced the city's MICE Sponsorship Programme, the Taipei Double-Decker Sightseeing Bus, the Taipei Fun Pass, as well as the recently launched Michelin Guide Taipei.
Arguably the most interesting point shared was how Taipei is sparing no efforts to cater to Muslim MICE travellers. According to sources, Taiwan is, for the first time, one of the top five non-Muslim destination countries for Muslim travellers. As such, Muslim-friendly accommodations and tour itineraries, from dedicated prayer rooms and courtesy prayer mats to purification facilities, have also been introduced. This showcases the city's openness to visitors and Taiwan's signature warmth and hospitality.