Borneo Convention Centre will welcome 5,000 attendees and more than 200 exhibitors in September next year.
Sarawak will host a major exhibition next year, with the International Arts, Handicrafts and Culture exhibition and conference (Asiacraft 2023) coming to the Borneo Convention Centre in Kuching.
Organised by AMB Tarsus Event Group and taking place from 12-14 September, Asiacraft aims to position itself as an annual B2B event where sellers can meet key buyers from international stores, importers, distributors and retail outlets. It will focus on bringing in buyers representing the corporate sector looking for gift ideas.
The expo will also serve as a marketing platform for local and regional manufacturers and suppliers to explore new markets, build brand awareness, meet key buyers and get updated on new trends and developments.
With Kuching’s designation as a World Craft City by the World Craft Council, Asiacraft 2023 Expo and Conference is expected to attract over 230 exhibitors and 5,000 trade buyers to highlight Sarawak’s rich heritage of traditional crafts, arts and housewares and promote its products in the international markets.
The expo will introduce digital innovations in product designs and online marketing platforms and will include an international conference, the Best-at-Show Awards, live demonstrations, business matching sessions and industry talks.
Sarawak’s deputy minister of creative industry and performing, Datuk Snowdan Lawan said: “The arts and handicraft industry plays a crucial role in our economy as it employs thousands of Sarawakians mainly in SMEs and home-based industries. Furthermore, it is part of the Sarawak Government’s post Covid-19 Development Strategy to preserve heritage and culture, and conserve biodiversity hence, this is an excellent event to achieve governmental objectives and help Sarawak’s arts and crafts communities interact with influential buyers and collaborators.”
Business Events Sarawak’s CEO, Amelia Roziman said: “The strategy to support homegrown events such as Asiacraft 2023 is effective at helping Sarawak’s business events industry recover. The Expo is a high-value event where business events are supporting the growth of other sectors such as arts, crafts, and retail. This is how the business events sector is collaborating with others to support growth and productivity.”
Business and trade visitors can attend on the first day, with the following two days of the expo open to the public.