The inaugural World Food Tourism Conference will be launching in September in Chengdu, China, marking the first step towards greater cooperation on food tourism in the Asia Pacific region.
The event, held in conjunction with the Travel Trade Market 2018 (TTM) from September 5-6, will be expected to draw 100 local and international delegates, who will discuss topics such as the evolution and new types of food culture in the next ten years, strategic impact in the development of gastro‐tourism, traditions, heritage, food, digital and promotion of culinary tourism.
The event is organised by EAGLE (Europe Asia Global Link Exhibitions), a joint‐venture of Italian Exhibition Group (IEG) and VNU Exhibitions Asia, and DISCOVERYMICE.
"Considering the growth trend of food tourism, our goal is to make this platform a key moment on culinary tourism in China and throughout the Asia Pacific region. And develop similar formats on other continents to connect the industry globally," said Emanuele Guido, EAGLE President and International and National Business Development of IEG.
Choon Loong Lee, President and CEO of DISCOVERYMICE and UNWTO Vice President for Asia and the Pacific said: "The collaboration with EAGLE, an Italian-Chinese joint venture, in the organization of the 1st World Food Tourism Conference has global significance. Italy and China have the greatest culinary dissemination in the world. This conference could transform gastronomic world tourism and it would not have been possible without the support of Italian Exhibition Group and VNU Exhibitions Asia".
In 2010, Chengdu joined the UNESCO Creative Cities Network and became the second UNESCO City of Gastronomy.