International Convention Centre Sydney (ICC Sydney) has struck a naming rights agreement with First State Super, a non-profit Australian industry pension fund, for its 8,000-seat theatre.
The venue will now be known as First State Super Theatre for the next 10 years.
ICC Sydney CEO Geoff Donaghy said First State Super's increased investment in ICC Sydney was a result of the strong performance of the venue's operations, its brand and reputation".
"Their increased investment in the project is a clear sign of confidence in our operation and a result of the reputation we've built for the venue," said Donaghy.
The agreement will see ICC Sydney will "work collaboratively with First State Super to ensure their members, and all of our patrons, enjoy exceptional experiences at the newly named First State Super Theatre".
First State Super CEO, Deanne Stewart said that the investment is "delivering great returns to out members and the economy" and "an asset that our members can feel proud to own".
ICC Sydney will continue to manage the theatre through a partnership.