(Centre) Hong Kong Secretary for Commerce and Economic Development Edward Yau and Hong Kong Exhibition & Convention Industry Association chairman Stuart Bailey. Photo Credit: Hong Kong Trade Development Council
The Hong Kong Trade Development Council (HKTDC) has launched a new
hybrid exhibition model, dubbed 'Exhibition+', in a bid to bolster its
exhibitions and tradeshow sector.
Exhibition+ comprises four key exhibition elements, including
HKTDC-organised physical fairs, a smart business-matching platform
Click2Match, online-to-offline seminars under the Intelligence Hub, and
an online sourcing platform.
With Exhibition+, exhibitors can display their products to buyers on a
website one month before the physical tradeshow, while buyers can
browse for products and shortlist exhibitors.
One week before the physical event, both buyers and exhibitors can
actively search for business targets through the Click2Match platform,
check out AI-recommended leads and send meeting requests.
During the physical event, they can meet in-person or online via
Click2Match, while further online meetings can be scheduled and
conducted up to one week after the fair.
Post show, exhibitors can still receive sourcing enquiries from buyers up to one month after the actual physical event.
Smart business-matching platform Click2Match features meeting
scheduling, video conferencing, instant messaging, message translation
(up to 14 languages), and file-sharing functions to facilitate easy
communication between buyers and suppliers.
Fair attendees need just one account to seamlessly connect to the
various HKTDC online platforms, allowing them to navigate between
tradeshow event websites, Click2Match, the online sourcing and
marketplace. In addition, a series of online and offline seminars and
conferences will be hosted during exhibition periods, helping attendees
tap into the latest market trends by attending activities in person or
watching via livestream or playback.
In the meantime, the Hong Kong Exhibition & Convention Industry
Association recently held its annual conference, where industry
stakeholders discussed business events opportunities for the Greater Bay
area and recovery strategy for Hong Kong's convention and exhibition
industry.