The speakers at the inaugural TMS APAC come from all over the global MICE landscape. Photo Credit: The Meetings Show Asia Pacific
The Meetings Show Asia Pacific (TMS APAC) will be making its debut
next week, at the Marina Bay Sands Expo and Convention Centre from 17-18
April.
With a theme of “Asia Pacific’s Role in Recasting the Global MICE
Sector”, the event has attracted over 160 appointment-taking exhibitors
and hundreds of buyers from all over the world, featuring five major
topics spanning Sustainability, Technology, Workforce Management,
Experience Design and Wellness.
Speakers and panellists – leading experts in their fields – will be
representing industry providers and users, providing a forum and
platform for all MICE industry stakeholders to share challenges and
opportunities openly in the interest of advancing the sector’s driving
growth.
MICE set to roar in Asia
Asia is poised for
astronomical growth in the MICE sector – the recent PULSE survey
conducted by Northstar and Cvent Meetings has shown that APAC-based meeting planners are more optimistic about their meetings and events than their counterparts in North America and the EMEA regions.
“The Meetings Show Asia Pacific is the largest organic event launch –
by every measure – in the history of Northstar,” said David Blansfield,
executive VP and group publisher, Northstar Travel Group. “The
performance of the event alone is a testament to the current importance
and the future potential for MICE industry growth throughout the APAC
region.”
This optimism is reflected in TMS APAC’s sessions, which feature discussions headed by experts including Michael Shoory, head of APAC Tourism Analysis, Tourism Economics, and June Kim, on behalf of the Global MICE Collective (MPI, IAEE and SITE).
Innovative tech at the heart of show
TMS APAC
will also feature the use of several new technologies, including the
debut of Gevme’s newly released Snapsight – an AI-powered solution that
extracts valuable insights from event content in real-time.
The event will also be working with Zenus to provide speakers and
exhibitors with behavioural experience analytics via facial analysis
technology, and Pigeonhole Live to showcase multi-language interactive
functionality during sessions.
On the event show floor, Cinewav will be providing an immersive
experience on the emotional significance of travel, and Body and Brain
Wellness will provide attendees with aura readings using their
biofeedback imaging systems.
Attendees who participate in the EIC sessions provided at TMS APAC
will also earn credits toward their Sustainable Event Professional
Certificate, a valuable designation as sustainability continues to be a
key driver of change in the industry.
Event professionals interested in attending can register on the event website, and should mark their calendars for 23-24 April 2025 when the event will return.