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Convening Asia Pacific talks pain points, pivots

PCMA's hybrid event at the ICC Sydney was live-streamed to more than 500 people across 20 countries. 

The association's flagship annual event, Convening Leaders, will be held in Singapore for the first time on 11-15 January 2021.
The association's flagship annual event, Convening Leaders, will be held in Singapore for the first time on 11-15 January 2021. Photo Credit:Professional Convention Management Association

Professional Convention Management Association (PCMA) recently concluded its 10 November hybrid event, held at the ICC Sydney and live-streamed across the region to more than 500 people across 20 countries.

Over four hours, attendees heard from brand experience experts, event organisers, marketers and technology specialists based either in Sydney or beamed in globally who shared strategies and results already achieved in a post-Covid world.

Apart from these forums, case studies, workshops and interactive conversation segments were in place, where the lattermost featured live, simultaneous interpretation of the presentations from English into Japanese, Korean and Mandarin, via the cloud-based Interprefy platform.

Safety, was also a key driver of the event’s success.

“By activating components of our ASM Global VenueShield EventSafe Operating Guide, we were able to safely bring together our region’s top event professionals in a hybrid format, to facilitate the important discussion of our industry’s recovery,” said Geoff Donaghy, CEO, ICC Sydney.

PCMA’s flagship annual event, Convening Leaders, will be held in Singapore for the first time on 11-15 January 2021. The hybrid event will focus on participant engagement, business models and reskilling.