Ta Pae Christchurch Convention Centre has appointed international representation company, Worldwide Convention Specialists (WCS), to support its lead generation activities into Europe ahead of its opening in October 2020.
The move will help the centre make headway into the associations market.
"Our research shows more than 53% of international associations are headquartered in Europe, which is why this region is a significant target market for Te Pae Christchurch," said Ross Steele, general manager of Ta Pae Christchurch.
"Winning a convention is like bidding for the Olympics, with a planning cycle that can be between two to 12 years in advance. We need to be in front of every potential client to showcase Christchurch as a future host city contender," Steele said.
The Germany-based representation company supports convention centres and convention bureaux around the world, including Kuala Lumpur, Toronto, Cape Town, Stockholm, Basel and Brussels, and now Christchurch.
New Zealand is home to a strong pool of experts who are renowned for best practices areas such as earth and health sciences, building technology, ICT, agribusiness and international education.
AEG Ogden has had a long association with the Worldwide Convention Specialists (WCS) Director, Anette Palm, who understands the importance of regular 'in-market' meetings with clients face-to-face.
"Our history shows that associations primarily book events with destinations or venues with whom they have built a mutually beneficial business relationship and when AEG Ogden are involved it gives the client extra confidence during the selection process," Anette Palm, director of WCS.
"With Te Pae Christchurch opening next year, it is an exciting proposition to share with our long-term client base - many of whom organise more than two or three events worldwide, and most importantly, seek venues within the Asia Pacific region."
Te Pae Christchurch is managed by AEG Ogden, which has a long association with the Worldwide Convention Specialists (WCS).
The centre will be able to host up to 2,000 delegates, with purpose-built facilities including a 1,400-seat auditorium and over 3,000sqm of exhibition space and 24 meeting rooms.