Mark Shashoua, CEO of Hyve Group plc shared that in-person events coupled with an omnichannel strategy remain in demand. Photo Credit: Hyve Group
Global events business Hyve Group reported a “strong trading” update
for the six months ended 31 March 2022, with forward bookings of £103m
(US$1.3m) for the full year. The figures reflect a financial position
that is returning to pre-pandemic levels. It also validates the expected
pent-up demand for in-person events.
The positive performance was largely attributed to Hyve’s omnichannel
strategy by rolling out facilitated meetings across in-person events
together with the delivery of online networking programmes. Hyve held a
total of eight tech-enabled programmes during the reporting period,
including Curated Meetings at Spring Fair, Hosted Leaders at Bett,
Hosted Retailers at Shoptalk, Shoptalk Fall Meetup, Fintech Meetup and
three 121 Mining Investment programmes.
In March, the group acquired Fintech Meetup, a leading online event
that has grown rapidly in an omnichannel target sector. Following its
2021 maiden edition, Fintech Meetup 2022 reported a revenue that more
than doubled, and from 2023, an in-person event will be launched
alongside the online edition.
Mark Shashoua, CEO of Hyve Group plc was quoted as saying that he was
“encouraged by the pent-up demand we continue to see among our customer
communities. Shoptalk in particular has seen an incredible recovery and
significantly outperformed the 2019 edition.”