. Auckland gears up to attract new MICE businesses | Meetings & Conventions Asia

Auckland gears up to attract new MICE businesses

New hotels and convention centres will make Auckland more attractive as a MICE destination.
New hotels and convention centres will make Auckland more attractive as a MICE destination.

Auckland is hoping to further expand its MICE market with new venue options slated to be ready in the near future.


New hotels builds and refurbishments, as well as convention centre builds, were some of the updates unveiled to attendees at the Auckland Convention Bureau (ACB) Showcase event two weeks ago. 

Some 100 business event organisers also had the chance to experience an unconventional event venue. Shed 10, a heritage-listed building that is more than 100 years old on Auckland's Queens Wharf, was transformed to show off its capabilities as a multipurpose event space.

In addition, clients also had the chance to speak to ACB's business partners, ranging from hotels and venues, caterers, event stylists and entertainment providers. They shared with guests on how to capitalise on opportunities that arise from hosting events, meetings and conferences.

Head of ACB Anna Hayard said that the annual Auckland showcase event provides a great opportunity for clients to meet with suppliers to help them plan for future events and understand Auckland's offering. "Auckland is a city that sits amidst a stunning backdrop, metropolitan sophistication and can lay claim to being one of the best natural playgrounds in New Zealand."

He added, "Through this event we want to make sure our clients are also aware that they can access help and guidance of ACB. The team provide free expert advice on suppliers, activities and innovative ideas and will work closely and collaboratively with clients to ensure that Auckland hosts another unforgettable event."