. Adelaide’s initiative, innovation win the potato | Meetings & Conventions Asia

Adelaide’s initiative, innovation win the potato

Two-year courtship earns South Australian city the right to host 2023 World Potato Congress

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Adelaide has been working on its bid to host the World Potato Congress for two years.

ADELAIDE - The South Australian city of Adelaide has been named the host city for the 2023 World Potato Congress (WPC), two years after embarking on a courtship to bring the global biennial business event to Australia.

THE BID

Apart from highlighting the destination's business events offering including accessibility, world class venues, hotels and connectivity, the successful bid - led by the Adelaide Convention Bureau (ACB) and Potatoes South Australia - ultimately focussed on an "Old World Meets New": theme given the historical status of the potato as a food staple, the innovation and technology applied to its production today and the investment in research and development being undertaken locally and internationally with consideration given to global changes in sustainability, climate, culture and population.

Furthermore, Potatoes South Australia presented the WPC board with an all-new initiative which swung the board's decision in favour of South Australia's successful bid.  

The initiative sees the establishment of "WPC Trust for Developing Nations", the purpose of which will be to help fund Potato Industry Research, Development and Education in developing nations.  The potato industry's philanthropy in the developed world will aim to eradicate extreme poverty and hunger, among others.

THE COURTSHIP

In its bid to attract the event owners' interest in South Australia as a host destination, the ACB initially hosted them in 2017 at its Agricultural Industry showcase, an annual educational event designed to highlight the state's business events assets as well as its innovation and technological advances within the agricultural sector.  

The Bureau has been working alongside and supporting Potatoes South Australia ever since, in its efforts to bring this important world congress to South Australia.  

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Adelaide will host the conference in 2023.

THE IMPACT

The 2023 World Potato Congress is expected to attract over 1,000 delegates to Adelaide for the week, generating in excess of US$4.5 million to the State's economy and almost 40 direct jobs.

WHAT THEY SAY 

Potato South Australia CEO Robbie Davis said hosting the unique will provide the opportunity for whole-of-industry unification in the celebration of the world's third largest food crop.  

"Our innovative, creative, food-savvy city which is a hub for entrepreneurship and world-class R&D, will be the perfect backdrop for this significant global event. We will be proud to demonstrate clever technology from the Australian paddock to the global plate," he added.

"Reciprocally, the networking and investment opportunities, the learnings and experiences the local industry will access will be invaluable."

WPC president and CEO Romain Cools said inviting the global potato scene to "join us in Australia in 2023 is illustrating that sharing knowledge, experience and innovation will push this unique sector of the agro-food industry further ahead".

ACB CEO Damien Kitto pointed out that Adelaide's reputation as a premium food destination continues to grow internationally and is a unique proposition for business event delegates.  

"It is for these reasons, as well as the broader legacy impacts - increased global profile, knowledge exchange, trade and investment and global talent attraction - from hosting business events, that agriculture is a priority focus for the Adelaide Convention Bureau," he said.