. AIME pulls off successful show | Meetings & Conventions Asia

AIME pulls off successful show

The show drew 2,500 trade visitors with registrations seeing 20% uplift despite challenges

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AIME 2020 hosted a successful edition that facilitated over 10,000 meetings. Credit: AIME

MELBOURNE - A strong showing of 2,500 trade visitors at trade show AIME in Melbourne showcased the industry's resilience despite the dampened travel due to COVID-19.

Organisers reported a 20% boost in registrations for the three-day event from 17-19 February, which featured new elements such as an industry-first associations roundtable and a strong line-up of speakers.

The show also hosted over 10,000 meetings and drew some 300 exhibitors. Feedback from buyers and exhibitors has "so far been incredibly positive and we're proud to have delivered what we set out to do," said Mr Matt Pearce, CEO, Talk2 Media & Events.

The three-day event opened with a full day for education and community building. Keynote speakers included Ms Holly Ransom, CEO of Emergent, who spoke on leadership skills for survival in a hyperconnected world and Mr Christopher Kai, CEO of The Mathem Group, who explored the power of human connections in business events

Delegates also had two days for business meetings on the show floor. Business Events Perth CEO, Mr Gareth Martin, said: "AIME is one of our key events of the year and it's great to meet with national and international buyers to showcase Perth. We've been the Perth Convention Bureau for the last 48 years and have recently changed our name to Business Events Perth.

"AIME provided the perfect platform to explain how this renaming is part of the bigger story of change for Perth over the past five years and how Western Australia is, more than ever, a leading business event destination."

AIME will return next year in Melbourne from 22-24 February.