If Murphy's Law is of any indication, anything that can go wrong will go wrong at some point in time. That is why, as a company, you want an effective crisis management plan on hand at all times. If you are unsure of where to start, PCMA has you covered.
Recently, PCMA launched a new guide for business event strategists on how to confidently handle communications around a crisis situation. Based on a 15-point toolkit, the guide is an essential aide for those involved in planning a range of events. This is especially useful, considering that communication often break down during a crisis, and the wrong message is delivered to the masses. Considering the 24-hour news cycle in this day and age, having a solid communication plan is more important than ever before.
The recommended actions within the toolkit are grouped into three phases: pre-crisis (day-to-day business strategic planning); during a crisis (who handles what and how); and post crisis (responsibilities, resources and recovery). The guide also addresses the importance of re-building a reputation post-crisis. Good communication skills are critical throughout the process.
Sherrif Karamat, president and CEO, PCMA said, "We all need to think about 'Resilience and Reputation' - the core of what any business needs to have - and how we build these to counter any threat. What happens at our events has a lasting effect on our brands. This guide helps prepare event organisers to ensure a positive and long-lasting brand reputation."
The crisis communications guide will be distributed to PCMA's extensive network of contacts throughout North America, Asia and EMEA.