. CINZ and PCMA sign strategic alliance | Meetings & Conventions Asia

CINZ and PCMA sign strategic alliance

Association partnership to support post-pandemic recovery and value-based research

Industry association leaders, Karen Bolinger (PCMA) and Lisa Hopkins (CINZ) join forces to rebuild APAC industry and develop educational content.
Industry association leaders, Karen Bolinger (PCMA) and Lisa Hopkins (CINZ) join forces to rebuild APAC industry and develop educational content.

APAC – Conventions and Incentives New Zealand (CINZ) and the Professional Convention Management Association (PCMA) this week announced a strategic agreement to work together to support and develop the business events community in the Asia-Pacific region.

PCMA managing director for APAC, Karen Bolinger, said the partnership will support post-pandemic business events industry recovery.

“Through our new alliance we recognise the unique qualities and services each of us offer to our respective membership bases, and how a collaborative approach can support not only each other but the business events community,” she said.

“PCMA is looking forward to working more closely with the New Zealand business events community, who we see as a strong market with enormous potential on the world stage.”

Similarly, CINZ chief executive, Lisa Hopkins, said the agreement signals major benefits for CINZ members and the wider industry.

“CINZ members will now have access to PCMA’s exceptional education content, including the highly sought-after Digital Events Specialist (DES) certificate programme, and COVID recovery resources to foster their development.

“This will also include working together to develop education sessions at each PCMA and CINZ conference. CINZ will also work with Tourism New Zealand Business Events’ to support future group attendance from New Zealand to PCMA’s Convening Leaders’ summit,” Hopkins said.

This alliance will also aid in researching the scale and value of business events for the region.