A new dedicated advocacy portal for UFI

UFI, the Global Association of the Exhibition Industry, has launched a dedicated advocacy portal on its website. The portal links information and materials on key industry initiatives, highlights relevant industry issues, and profiles partner institutions to drive and advance advocacy for the exhibition industry globally.

The portal helps to foster a well-informed community that is equipped to navigate the challenges and opportunities, and to empower and ensure members have the necessary tools to thrive in today's dynamic business environment.

Geoff Dickinson, UFI president and CEO of dmg events, said: “UFI is doing a lot of work on and around our industry’s advocacy issues. The new advocacy portal now makes that work both more visible and accessible. It serves primarily as a knowledge hub in our fast-paced environment. And it is also a catalyst for informed action, equipping our members and industry with tools, insights and community to navigate our future together.”

The portal’s features:

• Initiatives - it provides access to key industry initiatives such as Global Exhibitions Day and the Net Zero Carbon Events. These activities and platforms come equipped with toolkits, manifestos, and resources to engage with local and regional governments, stakeholders and the community.
• Issues - it offers industry-specific information and materials about current issues such as sustainability, talent and legislation impacting the exhibition industry. It features white papers, best practices, and responses from UFI and across the industry to stay updated and enhance understanding of relevant topics and potential implications for the exhibitions and business events industry.
• Institutions - it gives an overview of international organisations that UFI partners and collaborates with to align industry efforts and amplify voices for the exhibition industry. It showcases global institutions and joint programs with influence and impact on the industry.