Incentive groups head south to Melbourne

MCB sends out message that most of Victoria remains safe from bushfires

Melbourne: expecting better incentive business

MELBOURNE - Melbourne Convention Bureau (MCB) has secured two new incentive groups in a very short lead time of a month for a group that will arrive this February, joining another nine groups already confirmed for this quarter.

The Australian state of Victoria is expected to benefit from the 1,265 visitors who will visit as part of their itinerary. This is a welcome respite for the tourism industry and for the economy from the bushfires that have ravaged the country. International delegates spend an average of A$1,019 (US$688) per day filling hotels, tourist attractions, local shops and cafes.

There are many regions within Victoria that remain unaffected including Ballarat, Bendigo, the Great Ocean Road, Phillip Island, the Mornington Peninsula, Yarra Valley, Dandenong Ranges, the Grampians, Daylesford, Geelong and the Bellarine Peninsula, the Murray region and West and South Gippsland, and Wilsons Promontory.

"As a part of Visit Victoria, we are working as one team together with our industry partners, Business Events Victoria and Business Events Australia, to reassure our business event clients and delegates that most parts of Victoria are not affected by the bushfires," said MCB chief executive Ms Julia Swanson.

"We are continuing our efforts in the corporate, incentive and meetings space with its attractive short‐lead time to support local tourism operators and stimulating local economies," Ms Swanson said.

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