Northstar Travel Group's first partnership with SACEOS (Singapore Association of Convention & Exhibition Organisers & Suppliers) resulted in the inaugural Asia Business Meet 2017, which brought 49 global buyers to Singapore for invaluable networking, educational sessions and eye-opening tours.
Held from July 25 to 30 to coincide with the Singapore MICE Forum, ABM 2017 hosted a curated list of qualified meetings and incentives buyers from the US, EMEA and Asia.
Suppliers include bigwigs of the hotel industry such as AccorHotels Asia Pacific, Mandarin Oriental Singapore, MGM Macau, and event host and partner Millennium Hotels & Resorts. Convention and visitors' bureaus, destination marketing companies and convention centres were also present.
In between dynamic one-to-one appointments, delegates sat in on an insightful presentation, which highlighted the attractiveness of South Korean cities Seoul, Incheon and Gyeonggi.
They were also treated to dining receptions and experiences that showcased the creativity and resourcefulness of the Millennium Hotels & Resorts events team.
Buyers who stayed through the weekend also went on a three-day post-fam tailored by Sentosa Development Corporation. Highlights include site inspections at hotels - Hotel Michael, Le Meridien and W Singapore - and fun-filled activities such as a yacht dinner.