As the MICE industry begins to chart a path towards recovery, there has never been a more critical time to rally together to voice your confidence and support for the destinations and venues that continue to demonstrate leadership and innovation.
Northstar Meetings Group and its industry-leading brand, M&C Asia, will celebrate the industry’s resilience and continued agility at this year’s M&C Asia Stella Awards.
The industry's premier awards programme will feature 22 awards across six categories, with a focus on innovative pandemic response strategies, and ‘new norm’ operations. This includes dedicated categories for MICE destinations across Asia, convention centres, convention bureaus, and hotels.
Two special awards will recognise innovative destination marketing, awarded to the convention bureau with the most creative MICE marketing strategy to keep the industry engaged and informed throughout the pandemic; and overall resilience, awarded to the convention bureau that offered the most comprehensive industry support and/or safety protocols and digital enablers throughout the pandemic.
“This year’s Stella Awards programme reflects the changing needs of MICE professionals in a pandemic environment,” said Irene Chua, Vice President and Group Publisher, Asia, for Northstar Travel Group.
“Despite the challenges of the last 18 months, our industry continues to demonstrate incredible fortitude and creativity. So, we call upon you to cast your votes and help us recognise the ensuing professionalism and adaptability of Asia’s MICE industry.”
Voting is now open — Visit the M&C Asia Stella Awards 2021 website to VOTE TODAY. Voting will close on 30 July 2021.
MICE and hospitality organisations that wish to incorporate Stella Awards 2021 branding into their marketing and publicity collateral can do so here.
For more details on this year’s Stella Awards, please call Melanie Ong at +65 6801 0450 or email [email protected]