The leisure and MICE travel trade expo is likely to happen onsite 29 July - 1 August.
Following the cancellation of its 2020 edition, the Hong Kong International Travel Expo (ITE) and ITE MICE is likely to happen onsite as scheduled this year (29 July - 1 August), albeit on a smaller scale than before.
The event will take place at the Hong Kong Convention & Exhibition Centre (HKCEC) with an added online component.
This year, the organisers plan to spotlight domestic travel, Glamping, themed retail and F&B experiences and Green tourism in Hong Kong.
In keeping with past editions, the B2B expo will take place on the first two days, open to qualified trade attendees. Members of the public can buy tickets at entrance and visit ITE on 31 July and 1 August.
Creating more opportunities for direct selling this year, the show will hold the VIP/Pre-Sale event concurrently on 30 August. This will allow exhibitors to sell to invited or qualified visitors, mainly preferred clients invited by exhibitors, ahead of the last two days of the show.
Exhibitors are automatically entitled to the Convention & Exhibition (C&E) subsidy, which offers 20% discount on space / booth rental.
SME and non-SME Hong Kong exhibitors can additionally apply for the Hong Kong SAR Government’s Export Marketing Fund (EMF) subsidy, which offers up to 50% of the total approved expenditure incurred by the applicant enterprise, or HK$100,000, whichever is lower.
In 2019, ITE welcomed more than 11,000 buyers and trade visitors over two trade days; and over 70,000 visitors on the two public selling days.
The organisers hope that the staging of ITE 2021 would serve as a rallying point to boost tourism recovery by bringing travel trade together to promote timely and safe post-pandemic travel services.
ITE Hong Kong 2021, which incorporates the 35th ITE (Leisure) and the 16th ITE MICE, is organised by TKS and continues receiving the support from the Ministry of Culture and Tourism of the People’s Republic of China, with the Hong Kong Tourism Board, Travel Industry Council of Hong Kong and various local and regional trade associations.