Marina Bay Sands’ (MBS) Sands Expo and Convention Centre has forged
new partnerships with Events Industry Council (EIC) and the Professional
Convention Management Association (PCMA) to provide a robust MICE
platform for training and innovation.
EIC represents over 103,500 individuals and 19,500 firms in the
business events industry, has welcomed Sands Expo and Convention Centre
as its first strategic partner in Asia. The three-year partnership will
see Marina Bay Sands further enhance its commitment to event
professionals and industry excellence.
The partnership will provide Marina Bay Sands with strategic
recognition and thought leadership opportunities in collaboration with
EIC's Certified Meeting Professional (CMP), CMP Fellows, and Knowledge
100 client-facing staff in Marina Bay Sands will be accredited with
the Sustainable Event Professional Certificate (SEPC) within the next 12
months, up from the current 50.
The partnership will enable more EIC-led initiatives to take place in
Asia, including training programmes and study missions, exchanging best
practices and raising the standards of MICE offerings in sustainability
and innovation across the region.
“This partnership not only recognises our commitment to excellence in
the events industry but also highlights our dedication to thought
leadership, sustainability, and innovation. We are excited to foster the
exchange of best practices and contribute to the growth and development
of the industry," said Ong Wee Min, vice president of Conventions &
Exhibitions, MICE at Marina Bay Sands.
“The partnership is grounded in our shared values promoting event
industry excellence, building capabilities by advancing uniform
standards of practice, and setting the highest standards for
professional and personal growth for those in our industry,” said EIC
CEO, Amy Calvert. “We are grateful for the opportunity to work with
Marina Bay Sands on a diverse set of initiatives that will benefit our
industry and the event professionals we serve worldwide.”
Marina Bay Sands has also deepened its longstanding partnership with
PCMA. This latest collaboration builds upon the relationship that began
in 2015 that worked closely together on talent development and
collaborating on industry issues, fostering a shared mission of driving
excellence and innovation in the MICE sector.
With the new phase of the PCMA partnership, Marina Bay Sands will
leverage the collective strength of Las Vegas Sands’ properties in
Singapore and Macao. By bringing together the expertise and resources
across Sands’ properties in the region, this collaboration aims to
further amplify the shared objectives of PCMA and the integrated resort
leader, addressing critical topics such as sustainability, innovation,
technology, talent development and audience engagement.