Marina Bay Sands partners with EIC and PCMA

The relationships enhance the platform for training and innovation.

Sands Expo and Convention Centre: the first Asian convention centre to collaborate with the EIC as a strategic partner.
Sands Expo and Convention Centre: the first Asian convention centre to collaborate with the EIC as a strategic partner. Photo Credit: FiledIMAGE

Marina Bay Sands’ (MBS) Sands Expo and Convention Centre has forged new partnerships with Events Industry Council (EIC) and the Professional Convention Management Association (PCMA) to provide a robust MICE platform for training and innovation.

EIC represents over 103,500 individuals and 19,500 firms in the business events industry, has welcomed Sands Expo and Convention Centre as its first strategic partner in Asia. The three-year partnership will see Marina Bay Sands further enhance its commitment to event professionals and industry excellence.

The partnership will provide Marina Bay Sands with strategic recognition and thought leadership opportunities in collaboration with EIC's Certified Meeting Professional (CMP), CMP Fellows, and Knowledge programmes.

100 client-facing staff in Marina Bay Sands will be accredited with the Sustainable Event Professional Certificate (SEPC) within the next 12 months, up from the current 50.

The partnership will enable more EIC-led initiatives to take place in Asia, including training programmes and study missions, exchanging best practices and raising the standards of MICE offerings in sustainability and innovation across the region.

“This partnership not only recognises our commitment to excellence in the events industry but also highlights our dedication to thought leadership, sustainability, and innovation. We are excited to foster the exchange of best practices and contribute to the growth and development of the industry," said Ong Wee Min, vice president of Conventions & Exhibitions, MICE at Marina Bay Sands.

“The partnership is grounded in our shared values promoting event industry excellence, building capabilities by advancing uniform standards of practice, and setting the highest standards for professional and personal growth for those in our industry,” said EIC CEO, Amy Calvert. “We are grateful for the opportunity to work with Marina Bay Sands on a diverse set of initiatives that will benefit our industry and the event professionals we serve worldwide.”

Marina Bay Sands has also deepened its longstanding partnership with PCMA. This latest collaboration builds upon the relationship that began in 2015 that worked closely together on talent development and collaborating on industry issues, fostering a shared mission of driving excellence and innovation in the MICE sector.

With the new phase of the PCMA partnership, Marina Bay Sands will leverage the collective strength of Las Vegas Sands’ properties in Singapore and Macao. By bringing together the expertise and resources across Sands’ properties in the region, this collaboration aims to further amplify the shared objectives of PCMA and the integrated resort leader, addressing critical topics such as sustainability, innovation, technology, talent development and audience engagement.