The LUME has hosted 39 events with more than 8,000 pax since its opening in November 2021.
Melbourne Convention and Exhibition Centre (MCEC) has won the
Victorian MEA Banqueting and Catering Award for The LUME Melbourne.
Since THE LUME opened in November 2021, it has hosted 39 events with
more than 8,000 people. Over 850,000 people have attended its
exhibition, and 65,000 visitors have been served in its Café Terrace
1888.
Events include gala dinners for up to 1,200 guests, AFL Season launch
(400 pax), Coles Group Showcase (1,000 pax), and 7-Eleven End of Year
Conference Dinner 2022 (557 pax)
Event menus are customised to align with the theme or meet customer’s
specific requirements. For example, MCEC chefs worked with Indigenous
chef Nornie Bero, head chef and founder of Mabu Mabu, to create a menu
for the 2022 AFL Season Launch event.
The venue is Australia’s first digital art gallery, permanently
housed at MCEC and spans 3,000 sqm with projections four stories high.
Created by Grande Experiences and hosted in partnership with MCEC, THE
LUME Melbourne combines state-of-the-art design, sights, sounds, tastes
and aromas to immerse visitors in the art world.
Bruce Peterson, founder of Grande Experiences, creators of THE LUME,
said: “THE LUME Melbourne is designed to offer unrivalled experiences - a
real gamechanger for the events industry. Where else can you integrate
brand or product so seamlessly and efficiently into the venue?”
The venue has a dedicated café and event spaces in its exhibit and
mezzanine. MCEC’s culinary experts design and deliver themed menus to
reflect the art, times and influences of the featured art and artists.
Menus are designed for the café, bespoke breakfast, gala and cocktail
events. Each dish is paired with wines, craft beers and cocktails.
In keeping with MCEC’s food philosophy, the menus showcase Victorian
producers and suppliers, benefiting local supply chains and reducing
carbon footprint.