A warm welcome from Indonesia Convention Exhibition (ICE)

As a melting pot of cultures and traditions, Indonesia offers a rich tapestry of experiences for events seeking unique and memorable settings. The MICE segment holds a pivotal role in Indonesia's tourism landscape, contributing a significant 70% of total visitor spending, surpassing other forms of leisure and special interest travel. One venue that is making strides in embracing change to welcome global and regional events is Indonesia Convention Exhibition (ICE).

ICE is a prominent convention and exhibition centre located in BSD City, Tangerang, Indonesia. South-west of Jakarta, it is one of the largest and most modern facilities in Indonesia, designed to host various events, including conventions, exhibitions, trade shows, concerts, and conferences.

It takes less than 20 minutes to drive from Soekarno-Hatta International Airport to ICE. Since its opening in 2015 till July 2023, ICE has hosted some 2,500 international and national events and anticipates steady growth with its recent developments.

Adrian Nugraha Indra, deputy head of sales, ICE, said: “Firstly, ICE has implemented a game-changing enhancement with the establishment of a dedicated exit toll, streamlining access for attendees and ensuring smooth traffic flow in and out of the venue. This strategic improvement demonstrates ICE's commitment to optimising visitor experience and accessibility, further strengthening its position as a preferred destination for events in the region.

“Secondly, ICE has elevated its F&B offerings with a carefully curated new development in its menu selection. Attendees can now savour an array of delectable culinary delights that cater to diverse tastes and preferences. The venue's focus on culinary innovation reflects its dedication to providing a comprehensive and delightful experience for guests, ensuring that every aspect of their visit is a true feast for the senses.

“Lastly, ICE has been embracing innovation in advertising by introducing LED banner placements within its state-of-the-art premises. This forward-looking move empowers event organisers and sponsors to captivate audiences with dynamic, eye-catching displays, taking brand visibility to unprecedented heights. The LED banner advertising not only enriches the overall event ambiance but also opens up a new feature for engagement and sponsorship opportunities, offering a cutting-edge advantage for businesses seeking impactful exposure. The LED is expected to launch at the end of 2023.”

ICE also has a nearby train station and is close to city centre facilities, attractions and hotels. “ICE’s strategic location enables it to attract attendees and participants from both local and international markets,” said Indra.

The venue has 10 exhibition halls covering a total area of 60,000 sqm, a 4,000-sqm convention hall, outdoor space spanning 40,000 sqm, 33 versatile meeting rooms, and worldclass F&B services

Some of its star events include:

· GAIKINDO Indonesia International Auto Show (GIIAS) - one of the most significant automotive events in Indonesia and the region. Organised by the Association of Indonesian Automotive Industries (GAIKINDO), the event showcases the latest innovations, technologies, and products from both local and international automotive manufacturers. GIIAS aims to provide a platform for automotive companies to launch new models, demonstrate cutting-edge technologies, and engage with automotive enthusiasts, potential buyers, industry professionals, and the general public.

· BCA Expoversary - organised by Bank Central Asia (BCA), one of the leading banks in Indonesia. This annual event showcases its products, services, achievements, and future plans through an exhibition-style setup while engaging with stakeholders, partners, and customers.

“BCA's continuous selection of ICE as their premiere venue for this significant event speaks volumes about the venue's capabilities in accommodating large-scale gatherings with utmost professionalism and efficiency. The partnership between ICE and BCA exemplifies the venue's commitment to delivering exceptional experiences, ensuring that BCA Expoversary becomes a resounding success, leaving lasting impressions on all attendees,” said Indra.

· Trade Expo Indonesia (TEI) - an annual international trade fair held in Indonesia, organised by the Ministry of Trade, is one of the country's most prominent trade events. TEI serves as a platform for promoting Indonesian products and services to a global audience, fostering international trade relations, and attracting foreign investments.