Cvent acquires mobile event-Technology Platform DoubleDutch

Reggie Aggarwal, founder and CEO of Cvent.
Reggie Aggarwal, founder and CEO of Cvent.

Meetings-technology powerhouse Cvent has acquired yet another mobile event-tech provider. The tech giant has added San Francisco-based DoubleDutch to its growing list of acquisitions, which have, over the years, included Seed Labs, CrowdCompass and QuickMobile. The latest deal, the terms of which were not disclosed, will expand Cvent's mobile app and on-site solution capabilities.

"We are extremely excited to add DoubleDutch to the Cvent family," said Reggie Aggarwal, CEO and founder of Cvent. "By adding DoubleDutch's industry expertise to Cvent, we accelerate our investment in mobile event technology. We are also proud to welcome the talented DoubleDutch team to our more than 4,000 Cventers worldwide."

A Cvent spokesperson couldn't provide specifics on DoubleDutch headcount or role changes, but noted that the company's first priority is employee integration. Cvent had previously announced that nearly 1,000 new employees would be hired this year, which should provide many opportunities for the current DoubleDutch team, which numbers about 50 full-time employees and more than 30 contractors. DoubleDutch has offices in San Francisco, Phoenix and Amsterdam, expanding Cvent's physical global presence as well.

DoubleDutch had already significantly transformed itself over the years from a "FourSquare for events," as Lawrence Coburn, founder and CEO, originally pitched the app and its geolocation features nearly a decade ago, to a "Live Engagement Marketing" platform, branding that struck a chord with many planners looking to take attendee app usage and associated data to the next level.

Now, Cvent will tap the company's brain power to drive its own mobile development. "DoubleDutch is an innovator in the mobile event app space, and both Cvent and DoubleDutch have a shared mission to unlock the business value of human connection," said Coburn. "We are incredibly proud to join the market-leading team at Cvent. With their global reach and scale, we can fuel our passion to change the way people connect, learn and grow at live events."

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