. Rebranded MCI appoints Chief Strategy Officer | Meetings & Conventions Asia

Rebranded MCI appoints Chief Strategy Officer

The PCO turned marketing agency appoints a Chief Strategy Officer.

Singapore-based Cerezales will support clients' transformation as CSO.
Singapore-based Cerezales will support clients' transformation as CSO.

Oscar Cerezales, MCI Group's former Global Executive Vice President Corporate Division, is now the agency's Chief Strategy Officer (CSO).

In his new role, Cerezales will advance the global strategy and positioning of the rebranded MCI Group.

With audience engagement evolving, MCI Group has been pivoting from a PCO to a "design-led digital mindset". As a marketing agency, it will continue to serve clients in the events space. In addition to live and virtual events, it is also positioning its expertise in strategic and digital communications, as well as consulting and community solutions.

Cerezales will further guide MCI’s strategy, alliances, and partnerships to support clients’ go-to-market plans, transformation, and growth.

As CSO, he will be responsible for driving and integrating hybrid business models, technology, sustainability, and creative solutions.

Cerezales has been with the company for almost 15 years. In this time, he was responsible for corporate brand operations and association relations, assessing their potential and recommending solutions to drive growth and innovate business models.

He reports directly to CEO Sebastien Tondeur from Singapore.


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