COP26 is among the major events in Identity Global’s portfolio of work. Photo Credit: Identity Global
Experience agency Identity Global has expanded into Australia, completing its global footprint across the UK, Europe, the US, the Middle East and Asia-Pacific.
The move means the agency can now deliver major projects – including sporting events, conferences and cultural activations – across multiple regions with both local and global support.
The expansion has been achieved through the acquisition of Queensland-based major projects specialist EPG. The business will continue to operate under its existing name as “An Identity Company”, retaining its brand and autonomy from its headquarters in Queensland.
EPG leaders Andrew Sharp and Jake Benson will join Identity’s major projects leadership team, adding experience in delivering large-scale international events. The move is intended to strengthen the agency’s capability in Australia while supporting its wider global delivery across complex, multi-market projects.
"The Golden Age of Experience is happening on every continent, and we're delighted we can now deliver on four of them," said Michael Gietzen, group CEO of Identity, pictured.
Source: M&IT Magazine