Melbourne Convention Bureau (MCB) has launched the second edition of
the Melbourne e-Guide, an interactive guide that provides event planners
with the information, tips, and tools necessary to create a unique and
unforgettable event experience for attendees.
Some of the e-Guide's special features include tips on how to create
VIP experiences at Melbourne's iconic venues, such as the Melbourne
Cricket Ground and Flemington, and how to incorporate major events, like
the Australian Formula 1 Rolex Grand Prix, into event itineraries.
The e-Guide also provides insights into the city's unique new venues
for major business events, updates on Accor properties, and tips on
hotels with excellent twin-share rooms.
One of the e-Guide's key features is its embedded interactive map,
which enables users to seamlessly plan their trip and create custom
itineraries for site inspections, delegate tours, and pre- and
post-conference travel. The map includes videos, images, 360-degree
experiences, product descriptors, and hyperlinks to help event planners
familiarise themselves with all of Melbourne's MICE offerings.
The map also offers geographic location or category search functions
such as Eat, Play, Relax, Conference, and Caffeinate, making it easy for
both planners and delegates alike to maximise their time in Melbourne.
It even provides real-time directional features accessible via mobile
phones to help guide users through the city.
Julia Swanson, CEO of Melbourne Convention Bureau, said, "Melbourne
is constantly evolving, innovating and adapting to meet new needs in the
business events sector. Since launching the first edition in last year,
the e-Guide has become an essential planning tool, encouraging both
planners and delegates alike to rethink their next visit to Melbourne.”