At this Bill Bensley-designed resort, JW Marriott Phu Quoc transforms meetings into immersive journeys through the whimsical world of “Lamarck University” – a fictional 19th-century academic institution. Photo Credit: JW Marriott Phu Quoc
At The Meetings Show Asia Pacific 2025, JW Marriott Phu Quoc in Vietnam presented itself as a one-of-a-kind MICE destination that blends creativity, storytelling, and luxurious hospitality.
Set along the island's Khem Beach, the Bill Bensley-designed resort transforms meetings into immersive journeys through the whimsical world of “Lamarck University” – a fictional 19th-century academic institution brought to life through intricately themed spaces.
The resort’s 231 rooms, suites, and villas are spread across faculty-inspired buildings such as Zoology and Chemistry, while more than 1,100 sqm of meeting space – including a grand ballroom and breakout rooms – support conferences, retreats, and incentives. Outdoor beachfront venues offer stunning backdrops for gala dinners and team-building events.
Pink Pearl Restaurant at JW Marriott Phu QuocAccording to Lafone Ching, the resort’s director of sales - MICE, JW Marriott Phu Quoc offers a refreshing departure from traditional MICE venues by combining luxury with imaginative storytelling. “ From the moment guests arrive, they’re welcomed into a captivating world of “Timeless Knowledge.” Each guest receives a customised “Student Book” branded with your company’s logo – setting the tone for an engaging and personalised event.”
As a Green Globe Certified resort, JW Marriott Phu Quoc features eco-conscious initiatives like pure water filtration system and herbs harvested from the JW Garden’s organic produce. Guests can also partake in sustainability and cultural immersion with activities such as cooking classes, beach cleanups, and organic garden tours.