The newest Club Med ski resort in Japan: Club Med Kiroro Grand.
Club Med, the pioneer of premium all-inclusive holiday experiences
and a global leader in snow vacations, has won record MICE business
volume for its mountain resorts.
This growth is attributed to Club Med's recent investments in
upgrading its resorts, opening new resorts in Hokkaido, Japan and the
French Alps, and its focus on internationalising its customer base.
New capacity has come with the opening of Club Med Kiroro Peak, Club
Med Kiroro Grand, Club Med Changbaishan, Club Med Tignes, and Club Med
Val d’Isère. Club Med Kiroro Grand, achieved near full occupancy 12
weeks ahead of its opening, while the other three Hokkaido resorts
showed similar levels as well.
Rachael Harding, CEO for East and South Asia & Pacific, Club Med
“We have also consciously integrated sustainability elements and
activities into our MICE offering as, like our clients, we are aware of
the impact of MICE tourism. As such, we readily share with MICE clients
how we care and take great care of the environment in our resorts’
surrounds, as well as contribute to the wellbeing of the local
community.”
The MICE sector is showing a strong rebound, with business volume for
the last winter season growing by 13% against 2019 due to Rent-A-Resort
bookings, which allows groups to book an entire resort exclusively for
themselves. The average MICE length of stay is 2.3 nights in its Asia
resorts, and 4.5 nights for the mountain resorts in Japan.
MICE business volume for Japan market has more than doubled in 2023
compared to 2019, and for new markets like India, Vietnam, Laos,
Cambodia, Myanmar, Philippines, and Brunei, there has been an increase
of 60%.
Club Med engages in various ways of sharing knowledge and educating
clients through activities such as coral planting and turtle
conservation to creating responsible experiences that benefit both
people and the planet.
Trends observed by Club Med:
- Shorter lead time between booking and consumption
- Relevance of all-inclusive offerings - with rising costs and
inflation, the growing appeal of all-inclusive holiday brands offers
advantages for MICE clients, making such events cost-effective and a
hassle-free for corporate events, groups and incentives.
- Sustainability considerations - MICE professionals and participants
are looking for more sustainable options when planning business events.