The Six Sukhumvit MICE Hotels initiative includes Hyatt Regency Bangkok Sukhumvit, Sofitel Bangkok Sukhumvit, The Westin Grande Sukhumvit Bangkok, Sheraton Grande Sukkhumvit, The Landmark Bangkok, and JW Marriott Hotel Bangkok. Photo Credit: Hyatt Regency Bangkok Sukhumvit
Bangkok’s lively Sukhumvit area is becoming a hotspot for MICE
planners and groups, thanks to the Six Sukhumvit MICE Hotels (SSMH)
initiative. Launched earlier this year, the initiative brings together
six luxury five-star hotels, all located between the bustling Nana and
Asoke districts, to streamline the MICE experience.
A unified approach to MICE business
The SSMH collective includes Hyatt Regency Bangkok Sukhumvit, Sofitel
Bangkok Sukhumvit, The Westin Grande Sukhumvit Bangkok, Sheraton Grande
Sukkhumvit, The Landmark Bangkok, and JW Marriott Hotel Bangkok.
Together, they offer MICE planners a combined total of over 1,700 guest
rooms, 8,300 sqm of event space, and 23 on-site restaurants—all within a
short walking distance.
Sammy Carolus, general manager of Hyatt Regency Bangkok Sukhumvit.The initiative is designed to simplify the event planning process.
“Previously, MICE organisers had to contact each hotel individually for
the initial proposal,” explained Sammy Carolus, general manager of Hyatt
Regency Bangkok Sukhumvit. “Now, they can reach out to one GM in the
SSMH network, who will distribute the MICE leads to all members and will
respond individually within 24 hours.”
The other GMs leading this collective effort are Oliver Schnatz of
Sofitel Bangkok Sukhumvit, Robert Wittebrood of The Westin Grande
Sukhumvit, Carl Volschenk of Sheraton Grande Sukkhumvit, Francis
Zimmerman of The Landmark Bangkok, and Peter Caprez of JW Marriott Hotel
Bangkok.
Customised perks and growing impact
The proximity of the SSMH hotels to major MICE venues like the Queen
Sirikit National Convention Center and UOB Live enhances their appeal.
Additionally, SSMH is collaborating with other significant venues,
including Bangkok International Trade & Exhibition Centre and IMPACT
Arena, to further boost Bangkok’s MICE offerings.
Perks like complimentary shuttle services and tailored special offers
cater to the specific needs of each event, Carolus added. Since its
inception, SSMH has already contributed to an uptick in MICE business
for the Sukhumvit area, particularly in the Nana and Asoke districts.