Shilla Stay Yancheng opened its doors on 28 April 2026. Photo Credit: The Shilla Hotels & Resorts
The Shilla Hotels & Resorts, a major hospitality brand based in South Korea, has launched the first overseas property under its midscale business hotel brand Shilla Stay with an opening in China’s Jiangsu Province.
The 223-room Shilla Stay Yancheng is the third overseas presence in The Shilla Hotels & Resorts' portfolio, following the launch of its luxury-lifestyle Shilla Monogram brand in Danang and Xi’an.
The move positions the company in a Yancheng, a Chinese city increasingly associated with advanced manufacturing, renewable energy and Korea–China industrial cooperation.
The property spans about 27,000sqm and includes a 430sqm ballroom for up to 240 guests, four meeting rooms and dual dining concepts.
The opening comes as the group continues to build regional scale, with another Shilla Monogram Hanoi in the pipeline.