IHG picks Bangkok for Vignette Collection's Asia debut

The 344-key Sindhorn Midtown opens this March within Sindhorn Village, including event spaces.

Thailand continues to be a strong growth market for IHG, with 29 hotels across eight brands in the country and another 34 properties in the pipeline.
Thailand continues to be a strong growth market for IHG, with 29 hotels across eight brands in the country and another 34 properties in the pipeline. Photo Credit: IHG

IHG Hotels & Resorts has partnered with Siam Sindhorn Co., Limited to debut its latest luxury and lifestyle collection brand, the Vignette Collection hotel in Asia, with an expected March opening for the Bangkok property.

The Sindhorn Midtown Hotel Bangkok offers 344 rooms and suites, and is located 40 minutes away from Suvarnabhumi Airport, in the neighbourhood of Langsuan, offering easy access to Sukhumvit and Silom.

Amenities include a rooftop pool with city skyline views, a fitness centre, three restaurants and bars, one of which is a collaboration with Saneh Jaan, a five-time Michelin-star restaurant.

Apart from four intimate venues across 176sqm of meeting space, planners can also book modern Thai restaurant Tr.EAT by Saneh Jaan located on the second floor, or the al fresco Horizon Pool on the 18th floor.

Sharing space in the other half of the Sindhorn Village, a development project encompassing 67,200sqm, is the six-storey serviced residences building, offering 49 units split into studio or one-bedroom types.

The new build comes hot on the heels of the companies’ first successful partnership that saw the opening of Kimpton Maa-Lai Bangkok in 2020 and launched IHG’s boutique brand into Southeast Asia.

Sindhorn Midtown will be the second luxury and lifestyle brand that IHG and Siam Sindhorn takes to Asia and Thailand, and the first property to debut in Asia under the Vignette Collection brand.

In line with Thailand's recent border reopening on 1 February, Sindhorn Midtown Hotel Bangkok offers 'Test & Go' packages to add on to room bookings.