Taylor Swift’s The Eras Tour. Photo Credit: Singapore Sports Hub
Hilton Honors members-cum-fans of Taylor Swift have seized the
opportunity presented by their membership with the loyalty programme to
fully book exclusive VIP access with box seating at Hilton Suite in the
Singapore National Stadium for the Eras Tour.
Hilton and Kallang Alive Sport Management recently partnered to offer
entertainment and hospitality experiences for Hilton Honors members to
access Singapore’s most iconic moments in music and live sports. To
launch the multi-year agreement, Hilton Honors members could use their
points to redeem an exclusive Suite experience to watch Taylor Swift’s
sold-out The Eras Tour in Singapore.
With international superstars such as Taylor Swift and Bruno Mars in
the region, Singapore has positioned itself as a vibrant sport and
entertainment city for music legends. Ben George, senior VP and
commercial director, Asia Pacific, Hilton, said: “We are thrilled to be
partnering with Kallang Alive Sport Management to bring music and fans
closer together. Our collaboration will allow travelers from across the
region to experience our signature hospitality, and to Stay in the Music
with Hilton.
“The incredible synergy between world-class entertainment and the
hospitality sector, as seen with concerts such as Taylor Swift’s,
propels growth within tourism and the broader economy. Through our
partnership, we look forward to being at the crossroads of entertainment
and travel, with Hilton’s hospitality taking center stage.”
This announcement strengthens Hilton’s unwavering commitment to
supporting the global music industry. From hosting the inaugural GRAMMY
Awards at The Beverly Hilton in 1959, to over three decades of benefits
bestowed upon Hilton Honors members, music has always been part of
Hilton’s DNA.
“Our vision is for Singapore Sports Hub to be the preferred
destination for live sport, entertainment and lifestyle choices,
appealing to both Singaporeans and visitors alike,” said Daryl Yeo, COO,
Kallang Alive Sport Management. “We are pleased to have a partner in
Hilton, an iconic global brand and leader in hospitality, that shares in
our vision, and we warmly welcome them as our Official Hotel Partner.”