Frasers Hospitality enhances MICE offerings

Frasers Hospitality, comprising brands such as Fraser Suites, Fraser Residence, Fraser Place and Capri by Fraser, is expanding its MICE offerings as it adapts to new trends in the meetings and events landscape.

Amid a rising demand for advanced technology-equipped venues for virtual and hybrid events, the group has enhanced its facilities with features such as high-speed internet connectivity, video conferencing facilities, casting features and virtual event platforms, according to Vernon Lee, senior vice president, head of Southeast Asia & Australia operations and projects.

Frasers Hospitality’s Vernon Lee.

Said Lee: “By embracing sustainability initiatives, we aim to contribute to national sustainability goals while enhancing the guest experience.”

Frasers Hospitality has also adopted more sustainable practices, catering to the growing demand for eco-friendly venues and meeting materials as clients seek venues and services that prioritise environmental conservation and social responsibility.

In Singapore, Capri by Fraser China Square has been proactive in adopting sustainability practices, having recently achieved certification under the GSTC (Global Sustainable Tourism Council) Hotel Criteria to align itself with Singapore's Green Plan 2030 and Singapore Tourism Board's Hotel Sustainability Roadmap. The hotel’s 304 rooms also blend high-tech in-room smart controls and premium filtered drinking water taps.

Frasers Hospitality strategically positions its hotels near major exhibition venues to cater to the needs of residential meeting groups, offering versatile meeting spaces and customised packages. Said Lee: “Our properties serve as ideal havens for attendees seeking proximity and comfort, as well as versatile meeting spaces with essential natural daylight and customised packages suitable for groups ranging from 15 to 80 guests.”

Looking ahead, the group will be enhancing its offerings for MICE groups, expanding partnerships with event organisers, improving its event management services, and increasing its presence in key MICE destinations such as Singapore, Penang, Hong Kong, Geneva, Frankfurt and more.