Rapid developments and investments have been propelling Central Vietnam to greater prominence as a modern urban centre, but the soul of its cities still retain their provincial and laid-back charm that is unlike other large cities.
Rich with stunning beaches, world-class historical sights and untouched greenery, this emerging destination for MICE has flown under the radar-but it won't be for long. Here's why:
1. Internationally recognised by world leaders
The 2017 APEC Summit was hosted in Danang (Credit: Presidency of the Mexican Republic/Wikimedia Commons)
Several high-key events have landed on the shores in the region, placing it on the global map for events. The latest high-profile event, the 2017 APEC Summit, was a week-long series of meetings which attracted 15,000 delegates. The event counted world leaders, ministers and senior officials such as Chinese President Xi Jinping and US President Donald Trump among its notable attendees.
2. World-class cultural attractions
Hội An is home to architectural sights like the Japanese Covered Bridge or Cau Chua Pagoda (Credit: VuCongDanh/Getty Images)
Central Vietnam is home to a cluster of three UNESCO World Heritage Sites. Take a pick from the charming Hội An Ancient Town, The Imperial Citadel of Hue and My Son Sanctuary, as each offers its unique and distinct influences.
Soak in the Chinese and Japanese influences of Hội An, the former capital of Vietnam. The ancient imperial city dates back more than 2,000 years and houses of a walled fortress and palace alongside wooden houses, assembly houses and museums. It also boasts the biggest Full Moon Festival (Trung Thu) of the country.
Or swing to Hue's Complex of Monuments, which houses the royal aspects dating from the Nguyen dynasty, Vietnam's last feudal dynasty which includes its citadel and tombs, monuments, temples and pagodas.
In the Duy Xuyên District, dive into the 70 ancient Hindu temples and tombs of Mỹ Sơn Sanctuary, which was built by Champa Kings between 4th and 14th Century AD.
3. Sophisticated meeting facilities and support
Events for 10 or 400? Angsana Lăng Cô offers planners event support in a stunning resort setting (Credit: Angsana Lăng Cô)
A conducive, professional environment doesn't mean sticking with stuffy, rigid venues. Picking a resort ensures that your meeting strikes a balance between business and leisure. At Angsana Lăng Cô, event support is available for group sizes between 10 and 400 guests. Delegates can stay at the resort's 222 rooms and suites.
Meeting planners will be able to choose from the resort's indoor meeting facilities which include two ballrooms and four meeting rooms, and a foyer area for pre-event receptions. Highlights include a 392-sqm ballroom-an ideal venue for hosting galas, banquets or formal dinners.
All meeting spaces are equipped with state-of-the-art audio visual equipment such as projectors, sound systems and stationery.
4. Island living at its best
Unwind on the sandy beaches of Lăng Cô (Credit: chemistkane/Getty Images)
City dwellers in need of a respite can dive into a tropical paradise lover's dream. Think endless golden sands, inviting ocean views and lush greenery where a 15km stretch of sandy beaches on the East Sea awaits.
Take a dip in the crystalline streams and swimming holes of Suối Voi, which is just 15km up north of Lang Co Beach and be rewarded with refreshing vistas of the mountains.
Nature lovers will be amply inspired with cooler winds and views up at Bach Ma National Park, which sits at an elevation of 1,450m in Hue. Hiking trails and waterfalls stretch out over some 40,000 unspoilt hectares.
5. Ease of access from Asian cities
The region stays connected with excellent air links between Danang and neighbouring destinations (Credit: alien185/Getty Images)
Central Vietnam boasts excellent international connectivity to neighbouring international destinations, which are located within a comfortable 1.5 to 3 hour fly-time to Danang (airport code DAD). Destinations such as Cambodia, China, Hong Kong, Macau, Japan, Korea, Singapore, Taiwan and Malaysia enjoy direct air links to Danang.
DAD is one of the three international airports in the country, and the airport sits just 3km from the city centre, making transfers less of a hassle for larger groups.
The opening of a new US$154 million international terminal last April also widens the airport's passenger capacity to meet the booming arrivals to Danang.
6. Inventive ideas for team building activities
Maximise your event's impact with adventure activites at the Laguna Watersport Centre (Credit: Angsana Lăng Cô)
What makes or breaks an event rely not just on the event venue and hardware but the experience which comes together with thoughtful and professional support.
From ideation to execution, team building activities get a lift at Angsana Lăng Cô, which has a dedicated team on site to assist with a wide range of recreation facilities.
The exclusive Cảnh Dương Beach provides planners a blank canvas for activities ranging from the relaxing sort to adventurous such as wakeboard, beach sports and more. Watersports die-hards will be able to maximise their stay with a range of activities such as jet-skiing, paddle-boarding and kayaking available at the Laguna Watersport Centre.
7. Championship greens await
Take a swing at the Laguna Lăng Cô Golf Club (Credit: Angsana Lăng Cô)
For some, business discussions will not be complete without some action on the greens. At Angsana Lăng Cô, delegates can take up the challenge of a Sir Nick Faldo-designed 18-hole championship course at the Laguna Lăng Cô Golf Club. Conveniently located right beside the resort, delegates will also be able to enjoy a wonderful game while admiring the ancient beauty of Central Vietnam.
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This article was brought to you by Angsana Lăng Cô.