Centara meets demands of new-generation MICE planners with tech

The hotel group partners True Digital Group to roll out guest experience solutions across its properties.

Digital Guest Solution seamlessly integrates various hotel services in one platform to create a hyper-connected stay at Centara.
Digital Guest Solution seamlessly integrates various hotel services in one platform to create a hyper-connected stay at Centara. Photo Credit: Centara Hotels & Resorts

Centara Hotels & Resorts partners True Digital Solutions to provide high impact, low touch hospitality with the latest technology. The Digital Guest Solution, which operates on the True Hospitality Platform, is implemented in five Centara hotels and resorts in Thailand.

The Digital Guest Solution enables guests to scan an Intelligent QR Code via mobile phone or other devices to enjoy services such as ordering in-room service, booking a spa appointment, or requesting housekeeping. This is done without downloading an app.

“At Centara, we are always looking for new approaches to enhance our services, including the adoption of new technology into our MICE management systems to support everything from fast internet access, robotic system for safety to best-in-class systems for virtual conferences.

“We believe these innovations fit perfectly with the demands of the new generation of travellers and MICE planners, and we are excited to have technology partners like True Digital in our journey to create a better experience for all our guests,” said Markland Blaiklock, Deputy CEO of Centara Hotels & Resorts.

Added Ekaraj Panjavinin, MD of True Digital Solutions, True Digital Group, “The Covid-19 pandemic has been a key driver of digital transformation across all industries, especially in tourism and hospitality, which need to enhance their hygiene and safety protocols in order to build customers’ confidence.

“Thus, True Digital has developed ‘True Hospitality Platform’ which includes Building Intelligence (a building and space management platform), Hyper Personalised Travelling Service (a digital platform for customized tourism services) and Digital Guest Solution which seamlessly integrates various hotel services in one platform. We also recently introduced our True 5G Robo-serve to Centara Grand Beach Resort Phuket.

This latest partnership is part of Centara’s ongoing focus on providing hospitality with the latest social and technological tools to create a hyper-connected hotel stay.