Bigger IMPACT to come with 5,000 rooms on the horizon

A new Hilton brand will soon join ibis and Novotel at Bangkok’s largest MICE venue.

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IMPACT Exhibition and Convention Center features 140,000sqm of event space and on-site accommodation.

Two new hotels, of which one is a Hilton brand, are expected to add 1,000 rooms in the first phase of IMPACT Exhibition and Convention Center’s expansion plan.

Valued at 5 billion baht (US$154 million), the investment is part of a long-term strategy to increase Muang Thong Thani’s accommodation capacity to 5,000 rooms within five years.

The development will meet growing demand from international organisers and visitors as Thailand continues to attract larger events and world-class entertainment.

Currently, IMPACT operates two on-site hotels – Novotel Bangkok IMPACT (380 rooms) and ibis Bangkok IMPACT (587 rooms).

The expansion also aligns with Thailand’s ambition to advance its 100-billion-baht entertainment complex mega-project, reinforcing the nation’s competitiveness in global business events and tourism.